our delicious story
When Jorge Fierro came to the United States from Mexico he was less than impressed with the Mexican food available in local grocery stores. Using his mother’s recipe, he began selling freshly cooked “De La Olla” pinto beans at the Downtown Salt Lake Farmer’s Market in 1997, with the desire to share the diverse and authentic flavors of Mexican cuisine with America.
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Business to You: Frida Bistro
When Jorge Fierro came to the Utah from Mexico he was homeless and didn’t speak any English. Being less than ...
Read More 2017 American Dream Award Feature: Jorge Fierro
The Salt Lake Chamber and United Way of Salt Lake as we recognize the incredible contributions immigrants make every day ...
Read More Rico Owner Knows Beans About Business
How Jorge Fierro emigrated illegally to the United States, then overcame all odds to realize his dream of building a ...
Read More Annual Community Appreciation Bash !!!!
Join us this year on our annual community bash appreciation!!!! Día de los Muertos (Day of the Dead) a celebration ...
Read More Mexican Food & The American Dream
Written by The Utah Foodie Jorge Fierro has an incredible story. He left university in Chihuahua, Mexico in his early twenties ...
Read More Jorge Fierro, owner of Frida Bistro and Rico Brands
We all have a story, and America loves stories — stories of success, humbleness, working hard. I am the epitome ...
Read More Rico Owner Knows Beans About Business
by Richard Markosian How Jorge Fierro emigrated illegally to the United States, then overcame all odds to realize his dream of ...
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