About Us

When Jorge Fierro came to the United States from Mexico he was less than impressed with the Mexican food available in local grocery stores.  Using his mother’s recipe, he began selling freshly cooked “De La Olla” pinto beans at the Downtown Salt Lake Farmer’s Market in 1997, with the desire to share the diverse and authentic flavors of Mexican cuisine with America.  The beginning of Rico Brand products was humble, but would soon become a symbol of freshness and quality recognized across Utah State.  Rico Brand still manufactures De La Olla beans along with salsas and guacamole, flour and corn tortillas, burritos, tamales, enchiladas and more, which are available in supermarkets, coffee shops and restaurants .All products, are fresh, authentic, handmade, and preservative and additive free: The Rico Way.